Do you think ads make seniors more vulnerable to scams?

I’ve noticed that ads aimed at seniors can sometimes feel very convincing, especially when they create a sense of urgency or promise an easy solution to a problem. But does seeing these ads actually make older people more vulnerable to scams, or is the bigger issue simply not knowing how to spot the warning signs? I’m curious what others think. Have you ever seen an ad that seemed harmless at first but later felt suspicious? Do you think ads make seniors more vulnerable to scams?